Hey! I’m Yolanda
A few words on design processes
I believe the most crucial part of a design process is approaching projects with a beginner’s mindset, and allowing space for deep understanding of users and their needs through research and data analysis. This then helps inform all the steps that follow.
Next, it’s really valuable to ensure diverse perspectives are considered early on, so a collaborative, cross-functional ideation phase helps ensure a collective sense of ownership and better understanding on the product context. Ideas are then translated into design concepts, user-tested, and iterated upon, in that lovely double-diamond, explore-shape-build style.
Throughout the process, I find it super important to maintain a focus on simplicity, usability, and consistency, and make sure the final design meets a good balance between user needs and business goals. And lastly, collecting regular post-release insights, to drive future improvements.