Turning unmet needs into software
Technology is continuously evolving, and every time we interact with new software means we need to both unlearn and relearn. Our main goal as designers is to create new experiences that anticipate customer needs and make their adoption feel seamless and easy.
Vision and Strategy
Setting long-term goals and roadmaps aligned with the organization’s mission, collaborating across functions and squads, and identifying key objectives to ensure that the vision translates into measurable business impact.
People and Culture
Hiring and developing design teams while cultivating a positive and innovative work environment. Fostering growth, promoting creativity, and ensuring that the team thrives in a collaborative, inclusive, and supportive culture.
Projects and Ops
Executing design initiatives, managing timelines, resources, stakeholders, data-driven processes, and driving high-quality, impactful delivery by deeply understanding user needs and translating them into delightful user experiences.
My latest Case Studies
A handful of my reflections and insights gained from navigating everyday challenges within cross-functional product teams, that offer a window into my leadership practice.
Navigating the challenges of scaling a Design System
Managing a mid-stage Design System team and creating a strategy to tackle growing pains and increase adoption and maturity.
Measuring the attractiveness and usability of digital products
Evaluating UX elements like aesthetics and design appeal and establishing metrics to enhance the user perception of a product.
Setting effective OKRs for product-enabling teams
My experience exploring and implementing frameworks to drive alignment and increase performance in a Design System team.
Fostering teamwork and creativity by optimizing design rituals
Creating structured opportunities for a diverse team to actively engage, collaborate, and the impact this can have in design processes and team culture.
Shifting away from a small-increment mindset
How a team can challenge incremental development norms and move towards a mentality that encourages innovation and impactful design outcomes.
Growing into Product Design leadership
From imposter syndrome to leading high-performing teams, my reflections on the Product Design landscape and lessons on teamwork and personal development.
My design Methodology
I believe the most crucial part of a design process is approaching projects with a beginner’s mindset, and allowing space for deep understanding of users and their needs through research and data analysis. This then helps inform all the steps that follow.
Next, it’s really valuable to ensure diverse perspectives are considered early on, so a collaborative, cross-functional ideation phase helps ensure a collective sense of ownership and better understanding on the product context. Ideas are then translated into design concepts, user-tested, and iterated upon, in that lovely double-diamond, explore-shape-build style.
Throughout the process, I find it super important to maintain a focus on simplicity, usability, and consistency, and make sure the final design meets a good balance between user needs and business goals. And lastly, collecting regular post-release insights, to drive future improvements.
Let’s connect
I’m based in Copenhagen, currently leading the UX Platform team at Trustpilot. Before this role, I supported the UX team at Momondo and KAYAK.