Case studies

A few of my my thoughts and insights gained while navigating everyday challenges within cross-functional product teams, from the perspective of a design manager

Navigating the challenges of scaling a Design System

Managing a mid-stage Design System team and creating a strategy to tackle growing pains and increase adoption and maturity.

Measuring the attractiveness and usability of digital products

Evaluating UX elements like aesthetics and design appeal and establishing metrics to enhance the user perception of a product.

Setting effective OKRs for product-enabling teams

My experience exploring and implementing frameworks to drive alignment and increase performance in a Design System team.

Fostering teamwork and creativity by optimizing design rituals

Creating structured opportunities for a diverse team to actively engage, share, learn, collaborate and have fun, and the impact this can have in design processes and team culture.

Shifting away from a small-increment mindset

How a team can challenge incremental development norms and move towards a more forward-thinking mentality that encourages innovation and impactful design outcomes.

Growing into Product Design leadership

From imposter syndrome to leading high-performing teams, my reflections on the Product Design landscape and lessons on teamwork and personal development.

Transitioning product design teams to Figma

Migrating design processes from Abstract and Sketch to Figma, and how we approached training to quickly adapt and boost collaboration and efficiency.

Thoughts on effective cross-collaboration in Product and Tech teams

Views on building connections across functions and the importance of promoting shared ownership of goals, and clear communication with the right frequency.